TEAM
Based in Laguna Beach, CA and New York, NY.

Loy Norrix
CEO/EP
Loy is an EMMY® nominated cinematographer, director and producer. His journey in film and television began at 15 years old working for his father's independent video production company in Seattle, WA. Over the years, Loy has honed his multiple skills across a diverse range of projects including; documentaries, reality TV, commercials, branded content, social media, feature film and Apple Immersive Content. With many opportunities to travel the globe, he has collaborated with influential figures capturing and broadcasting unforgettable moments. That includes the world’s first LIVE ocean to ocean underwater broadcast with Dr. Robert Ballard, flying co-pilot to Neil Armstrong and filming inside the Monterey Bay Aquarium's kelp forest with Jean-Michel Cousteau. Whether flying solo or leading a large crew, Loy’s vast knowledge, innovative thinking and broad skill set enable him to assess, frame and take action when it’s time to roll. Even when the stakes are high, emotionally or physically, his intuitive timing and patience is spot on. His keen eye for detail, warm manner and an organic ability to harvest the best responses out of people created many hours of memorable and compelling content. Loy understands that story is the most important component of all. And for him, helping his subjects share their story is the greatest reward.

Shannon Hardin
CCO/EP
Shannon is an experienced Interviewer, Casting Producer, and Testimonial Director with a strong background in documentary, marketing, and testimonial advertising across all media platforms. Adept at curating authentic stories for TV commercials, digital media, DRTV (Direct Response) and PSA campaigns. Recognized for strategic thinking, relationship cultivation, and the ability to capture compelling narratives that drive brand messaging. • Developed and executed strategic testimonial campaigns for leading brands, including; American Express, Zulily, Little Passports, Match.com, and NewDay USA. • Led casting and interviews for commercials, ensuring authentic representation and alignment with brand strategy. • Collaborated with creative teams to shape messaging and story arcs for TV, digital, and social media commercials. • Managed production logistics, talent relations, and client communications for high-profile projects. Trust Shannon to bring your genuine narrative to life with her unique storytelling approach.